OVERVIEW
Call letters: WAQY-FM/HD Springfield, MA
Dial Position: 102.1 FM
Branding: Rock 102
Tagline: Springfield’s Classic Rock
Format: Classic Rock
Website: Rock102.com
PRIMARY FOCUS
Adults 25-54
WHAT IS CLASSIC ROCK?
Rock 102 is a classic rock station. It is THE heritage rock station in Western Massachusetts & Northern Connecticut. Rock 102 plays the absolute best rock from the 70’s, 80’s and 90’s.
THE ROCK 102 TARGET LISTENER
Rock 102 is aimed at reaching decision makers, influencers, and consumers with families that are 25+ years old.
CORE ARTISTS
Tom Petty, ZZ Top, Led Zeppelin, Pink Floyd, Van Halen, Rolling Stones, Journey, Aerosmith, Boston, Def Leppard, Steve Miller Band, Eagles, Queen, U2, AC/DC, Doors, Bob Seger, Beatles, Bon Jovi, Eric Clapton
SCHEDULE
Weekdays:
- Bax & Nagle – 5:30 AM to 10:00 AM
- Dan Williams – 10:00 AM to 2:00 PM
- Pat Kelly – 2:00 PM to 7:00 PM
- Natalie Knowles – 7:00 PM to 11:00 PM
COVERAGE MAP
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